PHIZZICAL is delighted to announce an exclusive media partnership with COLORS UK, the Indian entertainment channel for its forthcoming production, Bring On The Bollywood, a romantic theatrical comedy about to begin a national tour to 12 venues across Britain.

Speaking about the collaboration, artistic director, Samir Bhamra explained: “Colors is one of the largest most watched TV channels with very high quality programming reaching the Asian community. We are delighted to be partnering with them to promote the vibrancy of Asian culture and Bollywood cinema to reach a new audience for our show.”

Govind Shahi, Senior Vice President, of IndiaCast UK said that COLORS is excited and proud to be the exclusive Media Partner for Bring On The Bollywood. “Investing in Bring On The Bollywood is a ‘no-brainer’ — the show, like our channels, is bold, imaginative and contemporary. Bring On The Bollywood has successfully connected with non-Asian audiences throughout the UK and is a perfect match for both COLORS and Rishtey Cineplex, UK’s only free to air Bollywood Channel”.

COLORS UK, which began broadcasting in the UK on 25th January 2010, offers an entire spectrum of emotions to its viewers. The programmes range from fiction shows to format shows to reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’ (range of emotions) for viewers.

‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Chhote Miyan, Saviti Devi College & Hospital, Dil Se Dil Tak and Ek Shringaar… Swabhimaan amongst others.

COLORS prides itself on its innovation and is free-to-view in HD. COLORS has gone from strength to strength as has its sister channels Rishtey Cineplex, News 18 and Rishtey Europe home of popular shows such as Thapki, Jhalak Dikhala Jaa, Siyaasat and Ashoka which all reach the widest audiences.

Bring On The Bollywood is a romantic comedy with songs and dance. It features a cast of fourteen actors, including newcomer, Nisha Aaliya, as headstrong and quick witted Katrina Pawar and Robby Khela, as the quiet Ronnie. The show is presented in association with Belgrade Theatre, Coventry and Vivacity Key Theatre, Peterborough and supported by a range of partners including, Arts Council of England. Bring On The Bollywood will be touring to twelve venues across the UK from 6 May – 26 August. For more information visit www.phizzical.com

Phizzical Productions is a creative company based in Leicester that produces arts, culture and heritage projects drawn from the South Asian experience and reflects contemporary society. Established in 2004 and led by Samir Bhamra, the company has produced several plays including a transposition of Shakespeare’s Cymbeline (national tour 2013); A Perfect Ganesh (2006); The Maids (2009). Phizzical also nurture new and emerging talent and make art events, such as Circle of Light (Ram Lila), an outdoor commission by Leicester City Council for the largest Diwali celebrations outside India in 2016.

Colors TV UK airs on Sky Channel 786, Virgin Channel 826, Freesat Channel 662 and Freeview Channel 114, with an average monthly reach of one million people (BARB figures Oct-Dec 2016).